Drone Videography: How to Use it for Event Marketing

There’s a new buzzword in today’s digital era: aerial shots. Nowadays, you’ll likely find many amateur and professional photographers jumping into the aerial videography bandwagon. Aerial drone videography (also known as aerial cinematography) is now one of the hottest trends in event marketing, and with good reason. 

Drones are versatile, affordable, and can take any marketing event to the next level. And that’s just for starters! Before using commercial drones, the only way to produce an aerial shot would be to rent a helicopter and hire a licensed pilot just to get some “fast shots.”

Seven Creative Ways to Use Drone Videography for Your Event Marketing

Despite its growing popularity, many event organizers have yet to learn how to use drones at their events creatively. Sure, drones can take videos and pictures. However, it can do so much more! Below are seven creative ways you can use drones to take your event marketing to the next level:

1 Visual Shows

If you are holding a visual show, you can never go wrong with drones! Drones are now typically used for aerial displays, including night shows that come with lights timed to music. Similar events always draw huge crowds, and people often want to share visual shows using drones on their social media accounts.

2 Delivery

Many creative marketers have used drones to deliver giveaways, food, contest prizes, and other items to event attendees. In most states, drones cannot fly over people’s heads. Fortunately, they can be used to deliver items to people. All you need is to determine designated delivery areas, and you’re all set! When people see drones flying in with a delivery, people will likely be taking videos, snapping pictures, and sharing them on their social media pages. Undoubtedly, it will be something attendees will talk about for a long time to come!

3 Racing

For certain events, drone races can be a great fit. For instance, if you are holding an air show, a drone race can be a buzz-worthy addition. You can hire a few drone pilots and have a drone race where event attendees can cheer on their favorites. Just like drone visual shows, drone races often attract huge crowds. With that in mind, it would be a great idea to highlight the drone race in your advertisements and promotions.

4 Mobile Hotspots

Here’s something not many people know: drones can also be used as mobile hotspots! That said, if you need to have a better network connection during your event, a drone hotspot can make a world of difference. Nowadays, many people always want to share posts of events they have attended on social media. The last thing you want is to have frustrated attendees because you have a terrible WiFi connection. Mobile hotspots can be great additions to your event as it can help boost word-of-mouth marketing and social media sharing. If the event you are holding is done yearly, social media sharing can help grow your sales dramatically.

5 Logistical Monitoring

Just as drones can be used for surveillance and security, they can also be great logistical monitoring tools. Case in point: drones can be used to monitor traffic at the gates or monitor parking lot traffic. If you see the lines are getting longer, you can immediately send additional workers. Since it’s easier to monitor every aspect of your event using drones, it’s way easier for you to manage even massive events. Organizing events, especially huge ones, is no easy feat, so you’ll need all the help you can get. Fortunately, you can always rely on drones to help ensure your event runs smoothly and seamlessly.

6 Security and Surveillance

Drones can also be used as mobile security cameras. Drones can be used to send footage back and forth to a monitor so you can easily see if there’s any danger that you need to take care of right away. When a problem is identified, the drone can be used to “target” the problem by following it. Some drones can even come with warning signals that can go off when there are problems that need to be managed immediately.

7 Live Streaming

Live streaming events have become quite popular since it amplifies the event. Drones can be used to move around, so viewers will feel like they are part of the experience. Performances by artists, backstage tours, and behind-the-scene events can also be live-streamed. If you want to make things more exciting, you can also hold live streams as the event is being set up. That should make everyone watching the live stream look forward to what you have to offer. As a general rule of thumb, don’t be afraid to get creative. The more innovative you are, the better experience you’ll be able to provide to your attendees.


With all the exciting things drones can help you pull off, there’s no denying they are worth investing in. Find out all you need to know about it, don’t hesitate to experiment with it, and you’ll be holding outstanding events before you know it!